PROF HUGHES

Professor Bob Hughes

2022 Adjunct Professor of the Year

University of Florida

College of Journalism and Communications

Please see school and career advice under the HOME tab on this page.

Welcome! I'm Bob Hughes and this site is a guide to the classes I lead at the University of Florida.

My Teaching Philosopy

As a three-decade professional in the advertising and marketing field who has taught at the university level for half that time, I have found that students react positively to a combination of professional expertise and communication theory. That understanding is the cornerstone of my teaching philosophy: A blend of ‘real-world’ learning along with the underlying theory and strategies that underpin successful communication campaigns.

My goal is student success as defined by engagement, learning, grasp of materials, and critical thinking. I am in the classroom to mentor the student, helping them achieve their goals.

I have been an advertising and marketing professional for over thirty years and am now a full time educator. I also am affiliated with the University of Phoenix and have taught at Southern New Hampshire University.

Please see additional thoughts and advice for both your academic and professional careers under the HOME tab on this page.

Class Syllabi

FALL 2025 (SYLLABI COMING SOON!)